Political and security narratives targeting certain countries can discourage international travel, reduce tourism revenue, and weaken a country’s global image. Official travel advisories, flight restrictions, and negative media coverage are identified as major barriers to tourism growth and foreign investment.
Public Diplomacy and Market Diversification Are Key Policy Responses
Strengthening media governance and expanding tourism promotion beyond traditional markets can be done through:
- Regular briefings for foreign embassies
- International sports and business events to improve Iran’s image
- Incentives for inbound flights
- Targeting emerging tourism markets
Rebuilding Trust Is Essential for Long-Term Tourism Growth
According to the report, a stronger national brand built on positive storytelling and strategic communication can help restore international confidence, reduce the impact of travel warnings, and support sustainable tourism development.
This study is conducted at Islamic Parliament Research Center of The Islamic Republic Of IRAN in 2026.
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