An Analysis of Iran’s Standing in the Global Competitiveness Index (GCI) and Best Countries (BAV) Indices, and Recommendations for Designing National Brand Metrics
Abstract
Nowadays, the success or failure of countries in the international arena is not solely determined by their diplomacy or foreign policy apparatus. National branding, through the image it creates of a country in the global public’s mind, can play a significant role in positioning a country on the global stage. National Brand is the cumulative perception of a country formed in the minds of international stakeholders. In the process of globalization, countries compete with one another to attract attention and gain the trust and respect of investors, tourists, consumers, lenders, migrants, media, and governments of other nations.
In this article you read about:
Good Country Index (GCI)
1.Iran’s Position in the Good Country Index
2.Iran’s Status in Various Factors of the Good Country Index
Best Countries Index (BAV)
Policy Recommendations for Creating a Ranking System Aligned with the Value System of Islamic Countries
This study was conducted at Iran’s Nation Branding Strategic Studies Institute by Razieh Mahdie in 2023.
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